Category: news

Technology meets food transition. That’s Verdify if we had to describe the company in three words. A gem to add to our portfolio.

Verdify allows you to personalize every recipe on the internet, making it easier for you to make healthy and sustainable food choices. Or adapt a recipe to an allergy or dietary requirement, for example. This is all possible via Verdify’s platform Swapmeals.

Verdify is also a great tool for healthcare providers. They help patients eat according to their dietary advice using Verdify-personalised recipes, with their platform NooryMed. NooryMed is currently under development.

A company to keep an eye on, because you are definitely going to see more of this!

When Frederike de Groot started World of NIX three and a half years ago – as co-founder – they had one goal in mind: non-alcoholic drinking should be just as festive and tasty as traditional choices. “Alcohol-free beer was already there, but good wines or other alternatives? Hardly.” With two liquor stores in Amsterdam and one in Haarlem, World of NIX presents a carefully curated selection of non-alcoholic wines, bubbles and more, setting a new standard.

Norm change and awareness
World of NIX goes beyond just selling drinks. They want to bring about a social shift in which alcohol-free becomes an equally natural choice. “Everyone should be able to choose with taste without feeling excluded,” says Frederike. Whether you’re at home, at a party or in a restaurant, World of NIX offers inclusive alternatives that combine style and experience. This vision is in line with the growing awareness of the health and social impact of alcohol, similar to the shifts in the broader food industry, such as the rise of veganism. People are becoming more aware of what they consume, and World of NIX makes it easier to embrace these choices.

Busy festive period
World of NIX has been working on campaigns and stock since the summer to make the holidays run smoothly, because that will be a busy one! More and more people are looking for festive, alcohol-free alternatives – from guests who are the driver to people who consciously drink less. “During this peak, we make sure we have extra staff and of course a well-stocked stock,” says Frederike. Her personal Christmas favorite? The Saboritz Spumante, our own non-alcoholic bubble that turns every moment into a party!

Looking to the future
With initiatives such as Dry January, World of NIX wants to continue to grow and introduce people to their tasteful range. “It’s an entry point, but the idea is that people see how tasty and fully alcohol-free can be,” says Frederike. World of NIX continues to lead the way with campaigns, showing that alcohol-free is not only a conscious, but also a tasteful choice – all year round.

The Pymwymic Healthy Food Systems Impact Fund II has reached its final close and is oversubscribed, with support from more than 250 private and institutional investors. This broad interest shows the growing awareness that a transformation of our global food system is necessary. The fund, supported by investors such as AGCO, a.s.r., Invest-NL, Klaverblad Insurance and Van Lanschot Kempen, is committed to a regenerative food system that promotes both biodiversity and human health.

“At Goeie Grutten Impact Fund, we believe in the power of pioneers. We have been involved with Pymwymic from the outset and are delighted to see that the Healthy Food Systems Fund II has been successfully oversubscribed,” said a fund spokesperson.

With investments in innovative scale-ups, the Healthy Food Systems Fund II focuses on sustainable agriculture, reducing food waste and soil health. The fund supports technology-driven companies that contribute to a sustainable food system, laying the foundation for a healthy future for people and the planet.

We would like to congratulate Maarten van Dam, Rogier Pieterse, Monique Meulemans, Pieter Vis, Froukje Remmers, Sophie Pickering, Marleen Blanson Henkemans, Stijn Boogaarts and Rik Posthuma with this impressive milestone!